Comcast is shutting down G4, its gaming-focused cable and online channel, effective immediately, Dave Scott, CEO of Comcast Spectacor, told staff in an email. Deadline reported Sunday that Scott told employees of the revived G4 that the channel was shutting down “with immediate effect,” citing low viewership and unsustainable financial results.
“We invested to create the new G4 as an online and TV destination for fans to enjoy themselves, be inspired and connect with game content,” Scott said in an email obtained by Deadline. “We have worked hard over the past few months to generate that interest in G4, but viewership is low and the network has not had sustainable financial results. This is certainly not what we had hoped for and as a result we have made the very difficult decision to discontinue G4 operations with immediate effect.”
According to Deadline, the shutdown will affect “several dozen” employees and contract workers at G4.
The G4’s shutdown was sudden, but also predicted by a handful of recent high-profile departures from the network, including President Russell Arons and X-Play hosts Kevin Pereira and Indiana “Froskurinn” Black. The Washington Post also reported that high costs associated with guest talent, including popular content creators demanding more than $30,000 per day for appearances on the network, were likely a factor in Comcast Spectacor’s decision to scrap G4.
G4 was relaunched in November 2021, both as a cable channel and online through official Twitch and YouTube channels. G4’s revival brought back fan-favorite shows like Attack of the show! and X-Playand introduced new programming such as strengthensan esports-focused show, and Party Invitation, a real game series from Dungeons & Dragons. The original incarnation of G4 ran from 2002 to 2014.